Thursday, November 08, 2007

More MA Casino News

Is the governor's proposal to expand gambling addiction in the state in trouble? The evidence suggests so.

The Massachusetts Council of Churches has a footnoted list of Economic Arguments Against Casino Gambling. Here is one compelling point that we won't hear the Governor's spokespersons even try to rebut:
Gambling addiction to slot machines is all about speed…the faster you play, the more likely you will play out-of-control and be more reckless with your money as you lose it in the machine. Today’s slots are meticulously designed computers, generating precise profits, deliberately creating a false sense of "near wins" and regular small payoffs that create an illusion of sporting chance. They are the most addictive form of gambling ever devised.[7]

Anyone comforted by the idea that casino gambling is voluntary should spend a day with the casino staffs that target people based on how fast they play a slot machine and track prospects' and players' observed worth, define their predicted value, and systematically maximize individual "share of wallet" through targeted and customized promotional messages, limited-time cash offers, and carefully tracked time-to-response and spending analysis. This predatory marketing explains why for people who live within 50 miles of a casino, at least 1 out of every 20 people becomes a gambling addict.[8] But while these problem gamblers are very lucrative for the industry, their addiction leads to crime, distressed families, suicide and bankruptcy.[9] Non-gamblers are left paying the tab for these costs through higher taxes.


And the new statewide coalition, Casino Free Mass, has a useful set of talking points.

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